Val Kononoff
§ 00
QA & Quality Engineering ConsultingToronto · Remote

Accelerate your delivery.
Fix QA before it becomes a bottleneck.

I help engineering leaders ship faster by fixing the quality engineering layer — strategy, automation, and AI-driven workflows that scale with your team.

12+ yrs
in QA & quality engineering
8 teams
led across scrum orgs
40% faster
time to market, average
AI-native
workflows shipped to prod
§ 01Services—

Four pillars to move quality from cost center to delivery accelerator.

— 01Pillar

Strategic QA Transformation

Align your QA strategy with business goals and reduce time to market.

  • Quality assessment audit
  • Roadmap & metrics
  • Org structure
— 02Pillar

Test Automation

Build reliable, maintainable automation that scales with your product.

  • Framework selection
  • CI/CD integration
  • Coverage strategy
— 03Pillar

AI in QA Workflows

Leverage AI tooling to accelerate testing and reduce manual effort.

  • LLM-assisted authoring
  • Test generation
  • Triage automation
— 04Pillar

Team Enablement & Training

Upskill QA and dev teams on modern practices and tools.

  • Hands-on workshops
  • Pairing programs
  • Playbooks & docs
§ 02Selected work—

Engagements where the QA function moved the business — not just the test count.

— 01

QA Team Leadership & Hiring

Built and scaled QA practices across multiple scrum teams. Hired and onboarded senior engineers, established quality engineering standards, and rolled them out org-wide.

8 teams
scaled across the org
LeadershipHiringStandards
— 02

AI Tooling Implementation

Led rollout of AI and language-model tools across test automation workflows. Improved authoring efficiency, reduced flake, and decreased the path from feature merge to verified release.

60% less
manual authoring time
LLMsAutomationTooling
— 03

Cultural Shift to AI-Driven QA

Facilitated organizational adoption of language-model-based workflows. Shifted team mindset from traditional manual testing to AI-augmented quality engineering through pairing, playbooks, and embedded coaching.

3 quarters
to full team adoption
Change mgmtEnablement
— 04

Accelerated Delivery

Demonstrable reduction in time to market through process optimization, automation improvements, and removing the QA bottleneck from the release pipeline.

40% faster
time to market
VelocityProcess
§ 03About—

I've spent the last decade-plus building quality engineering practices that ship.

I work with engineering leaders to take quality from a downstream cost center to an upstream accelerator — through strategy, automation, and the careful introduction of AI into testing workflows.

My engagements are pragmatic: built around the team you have, the codebase you already ship, and the business outcomes that matter to your roadmap.

Val Kononoff — portrait
Val KononoffQuality Engineering Consultant
§ 04Common questions—

Things engineering leaders ask before we start.

What kind of engagements do you take?
Project-based QA transformation, fractional Head of QA, test-automation framework builds, AI-in-QA integration pilots, and team training. Engagements range from a 2-week diagnostic audit to multi-quarter strategic partnerships.
Do you work remote, or only on-site?
Both. I'm based in Toronto, Canada, and work primarily with remote and distributed engineering teams worldwide. On-site visits during kick-off or training sprints are available where it makes sense.
How is consulting different from hiring a full-time QA lead?
A consultant brings cross-industry pattern recognition and an outside perspective with no internal politics. For most companies a senior QA hire takes 6–9 months to ramp up and start changing systems; an engagement starts producing roadmap and quick wins in week one. Consulting is also the right shape when you need transformation without the long-term headcount.
What's your approach to AI in QA workflows?
Pragmatic. AI tools today reliably accelerate test authoring, triage flake, and convert manual scenarios into automated specs — provided humans stay in the loop on coverage decisions. I help teams adopt LLM-assisted testing without losing the discipline of intentional coverage strategy.
How do you measure success on a QA engagement?
By delivery metrics, not test counts: time from feature merge to verified release, escaped-defect rate per quarter, automation maintenance cost, manual-authoring hours per sprint, and engineering confidence at deploy time.
What size of company do you work with?
Mostly Series A through enterprise — anywhere from 20-engineer scale-ups to 200+ engineer organizations rolling out QA practices across multiple scrum teams.
§ 05Get in touch

Tell me what's slowing your release pipeline.

Schedule a 30-min call
val.kono@proton.me↗
+1 (416) 877-8457
Available
Q3 2026 onward
Engagement
Project · hourly · training
Based in
Toronto, Canada
Working with
Teams worldwide, remote